Sell or Sink delivers Fortune 500 sales experience and success systems to companies of any size with eight proven strategies that will help them bring in more sales. Each strategy includes diagnostic questions and an action plan so the reader can put the lessons immediately into action in their own organization.
The book also includes true selling anecdotes illustrating good and bad sales approaches.

“This book is loaded with ideas and insights, based on practical experience, that you can use to make
more sales, faster and easier than ever before.”
Brian Tracy, Author, Psychology of Selling
This sales sense makes sense! It reinforces the importance of knowing and doing and how you can make a real difference in your business and bottom line.Jeffrey Hayzlett, Author of best selling book The Mirror Test, change agent and marketing expert
“If you want your business to run like a Ferrari, then have your sales team and executive leadership read Sell or Sink. Whether you’re a start-up or an established business, implement Mike’s sales sense strategies, diagnostics and action plans TODAY, for real results on the road to success!”
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Tom Haupt, International Speaker, Trainer and Best-Selling Author of Time-Out! Winning Strategies for Playing a Bigger Game in Life
“There’s no one who won’t benefit from Sell or Sink, from the most experienced sales professional to the greenest rookie. It’s a resource for anyone who ever needs to sell anything to anyone. These truly are strategies, tactics and tools every business leader needs to know.”
Barry Maher, speaker, trainer, author of No Lie: Truth is the Ultimate Sales Tool
” I really liked the diagnostics at the end of each chapter. They target key issues and help you focus your actions.”
Bill Repp, President of Selling Smart
“As a sales professional, you will learn from this book (Sell or Sink: Strategies, Tactics and Tools Every Business Leader Must Know!) no matter how long you have been selling. Recommended reading!”
Lynn Heatley, ITAdvantage LLC
“Mike has managed to convert his success in the “trenches” into practical, useful tools for navigating the seas of sales challenges. Well done!”
Derek Vanderlinde, Renaissance Executive Forums
“Mike Krause has crafted a gem of a sales book. His practical tips and real-world examples should be “must reading” for every sales professional. Don’t let your sales “boat” leave the harbor without this vital resource.”
Mike Faber, professional coach and author of 89 Seconds to Sales Success
“Sell or Sink outlines eight key strategies you need to put in place if you want to ensure long-term sales success. Mike’s use of sailing and boating metaphors along with real-life, practical examples, demonstrate the impact a few concepts can have on your business. The exercises and questions in this book will make you think and help you propel your sales to a new level.” Kelley Robertson President, The Robertson Training Group

“If you are looking for a breezy book on sales with the latest management mantras then read something else. If you’d like a practical approach that will actually guide you through strategic thinking and decision making to grow your sales and your business, then get this book!” -Andrea Waltz Co-author of Go for No!